Session: PT2-SEM1
Sports & Events Marketing

Time

15:30 - 15:30 on Wednesday, 8th of July 2015

15:30

Gentle giant or elitist bully? Intended and realised stakeholders' perceptions of the Olympic brand personality

Claire den Hertog (Edinburgh Napier University), Nathalia C. Tjandra (Edinburgh Napier University), Eleni Theodoraki (Edinburgh Napier University)
15:30

New Consumer Fans: Tangible Market Resources as a Form of Sacralisation Maintenance

David Alton (University College Cork), Stephen R. O'Sullivan (University College Cork), Brendan Richardson (University College Cork)
15:30

Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China

PJ Rosenberger III (University of Newcastle), Jin Ho Yun (SungKyunKwan University), Mohammad Rahman (Shandong University), Sören Köcher (TU Dortmund University), Mauro de Oliveira (Centro Universitário da FEI)
15:30

Looking down the fairway! The quandary of club selection in a Multichannel Environment: Towards a typology of Golfers' buyer behaviour

Richard Gay (Northumbria University)