Session: PT2-MaC1
Marketing and Consumption

Jessica Lichy (IDRAC Research, IDRAC Business School), Mauro de Oliveira (Centro Universitário da FEI, Rua Tamandaré, São Paulo, Brazil)

Aster Mekonnen (GSM London (Affiliate School of Plymouth University))

Apiradee Wongkitrungrueng (Mahidol University International College), Panitharn Juntongjin (Thammasat University)

Nimish Rustagi (HEC Paris), L. J. Shrum (HEC Paris)