Session: PT4-RM1
Retail Marketing

Time

10:00 - 10:00 on Tuesday, 7th of July 2015

10:00

IN-STORE CUSTOMER SHOPPING EXPERIENCES IN A SUPERMARKET AND THE OUTCOMES THEREOF

Nic Terblanche (University of Stellenbosch)
10:00

Do focus groups represent an effective input to graphic design development?

Robert Hamlin (University of Otago), Michael Gin (University of Otago), Fiona Nyhof (University of Otago), Joe Bogue (University College Cork)
10:00

The March of Aldi; A cultural branding analysis of discount grocer success

Paul Beresford (Sheffield Hallam University), Craig Hirst (Sheffield Hallam University)