Session: PT6-IM2
International Marketing

Dafnis N. Coudounaris (University of Vaasa, Department of Marketing, Vaasa, Finland), Olga Kvasova (University of Central Lancashire (Cyprus), School of Business & Management)

Valerie Lindsay (University of Wollongong in Dubai), Michel rod (Carleton University), Nick Ashill (American University of Sharjah)

Keith Pyper (Strathclyde University), Spiros Gounaris (Strathclyde University), Anne Marie Doherty (Strathclyde University)

Leonidas C. Leonidou (University of Cyprus), Bilge Aykol (Dokuz Eylul University), Thomas Fotiadis (Democritus University of Thrace), Paul Christodoulides (Cyprus University of Technology), Dafnis N. Coudounaris (University of Vaasa)