2015,

7th - 9th July

AM2015 - The Magic in Marketing

Conference Programme

Session: PT5-MoHE3
Marketing of Higher Education

Time

13:30 - 13:30 on Wednesday, 8th of July 2015

13:30

Different perceptions of academic researchers between eight Swedish universities: moderating factors and content of mission statement

Dafnis N. Coudounaris (University of Vaasa, Department of Marketing, Vaasa, Finland)
13:30

SEEING THROUGH THE STRATEGY ILLUSION: UNCOVERING IMAGES AND DEEP EMOTIONS FOR A MARKETING STRATEGY IN HIGHER EDUCATION

Charles Hancock (University of Derby), Kuldeep Banwait (University of Derby), David Longbottom (University of Derby), Alison Lawson (University of Derby)
13:30

An analysis of undergraduate students' intentions to emit word-of-mouth about their experiences of H.E.

Fiona Cownie (Bournemouth University)
13:30

The impact of tuition fees on student satisfaction, customer value, service quality and recommendation

Suha Omar (De Montfort University)

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