Session: PT7-MC3
Marketing Communications

Cathriona Nash (DIT), Lisa O'malley (University of Limerick)

Margaret-Anne Lawlor (Dublin Institute of Technology), Aine Dunne (Dublin Institute of Technology), Jennifer Rowley (Manchester Metropolitan University)

Miyuki Morikawa (Aoyama Gakuin University), Takamichi Hosoda (Aoyama Gakuin University)

Bjoern Asmussen (Oxford Brookes University), Keith Postler (London School of Economics), Andrew Butler (Microsoft), Andrew Canter (Branded Content Marketing Association), Stewart Thomson (Ipsos), Greta MacFarlane (DMC), Nicolette Michels (Oxford Brookes University), Tribikram Budhathoki (Oxford Brookes University), Serena Wider (Oxford Brookes University), Maureen Li (Oxford Brookes University)