Session: PT5-SCRM3
Services & Customer Relationship Marketing

Time

15:30 - 15:30 on Thursday, 9th of July 2015

15:30

Anticipating the show or the social experience? - Examining customer-to-customer interaction in the performing arts

Yousra Asaad (Swansea University), Nicole Koenig-Lewis (Cardiff University), Adrian Palmer (ESC Rennes)
15:30

Customer engagement: Exploring customers and their perceived value in the digital age

Julia Marbach (Henley Business School, University of Reading), Cristiana Lages (Henley Business School, University of Reading), Dan Nunan (Henley Business School, University of Reading)
15:30

Making Customer Relationship Management Effective in Organisations

Faten Jaber (Hen), Lyndon Simkin (Henley Business School)
15:30

The effect of Social Media use by Athletes on Brand Image

Heinrich Swartz (Victoria University of Wellington), Aaron Gazley (Victoria University of Wellington)