Academic consumerism: An exploration of the factors influencing the college choice of students

Rosemary Flynn

Institute of Technology Carlow

International Administrator, Institute of Technology Carlow

Abstract

Against the backdrop of planned changes to the funding model of government funded Higher Education Institutions (HEIs) in Ireland the competition between institutions [1]for new entrants has increased and will intensify... [ view full abstract ]

Authors

  1. Rosemary Flynn (Institute of Technology Carlow)
  2. Anne-Marie Ivers (Cork Institute of Technology)

Topic Area

Marketing

Session

PS - 6A » Education and Impact 2 (09:00 - Friday, 1st September, Lecture Room 2)

Paper

IAM_-_FINAL_RF-AMI.pdf