An Examination of Contemporary Male Social Capital and Advertising Portrayals

Michael Bane

National College of Ireland

Marketing Lecturer with the National College of Ireland who has research interests in contemporary male & female advertising portrayals, sociology in a marketing context and critical marketing. 

Abstract

IAM Abstract for the Upcoming Doctoral Colloquium Michael Bane National College of Ireland michael.bane@ncirl.ie   An Examination of Contemporary Male Social Capital and Advertising Portrayals  Men’s’ bodies have... [ view full abstract ]

Authors

  1. Michael Bane (National College of Ireland)

Topic Area

Marketing

Session

DC » Doctoral Colloquium (09:00 - Wednesday, 30th August, Weston Lecture Theatre)