Building a Leadership Brand within the Public Sector: A Critical Assessment

Abstract

Abstract This paper investigates the potential utility of leadership branding for the public sector by ap-plying it as a sense-making approach to recent cross-sector leadership development initiatives that have been launched... [ view full abstract ]

Authors

  1. Samradhni Jog (Institute for Governance and Policy Studies, Victoria University of Wellington)
  2. Karl Lofgren (Institute for Governance and Policy Studies, Victoria University of Wellington)
  3. Brad Jackson (Institute for Governance and Policy Studies, Victoria University of Wellington)

Topic Area

Topics: Click here for B104

Session

B104 - 7 » B104 - Leadership (7/8) (09:00 - Friday, 15th April, PolyU_Y516)

Paper

IRSPM_paper_Jog_Lofgren_Jackson_0_4_868796.docx

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