Corporate Social Responsibility in Community Development: A Case of GAIL (India) Limited

This study attempts to gain insight into corporate social responsibility (CSR) policy and processes of GAIL (India) Limited; how CSR initiatives are planned, aligned and implemented and how these initiatives contribute to the... [ view full abstract ]

This study attempts to gain insight into corporate social responsibility (CSR) policy and processes of GAIL (India) Limited; how CSR initiatives are planned, aligned and implemented and how these initiatives contribute to the community development and company’s growth. A descriptive case study research design has been adopted for the study. The study shows how community development which earlier was a separate thrust area is now (after the enactment of CSR Act) undertaken within different thematic areas and projects providing the trend in amount spent in community development under CSR. Further, it highlights issues and challenges faced by GAIL in undertaking CSR initiatives. The limitation of the study lies in the fact that the opinion and perception of communities benefited by GAIL projects could not been captured.

Key Words: Corporate Social Responsibility, Community Development, CSR Act