The Internet has become a powerful medium of communication and recently a tool for financing. Internet penetration in Venezuela stands at 37.7% of the population, placing these consumers slightly above the average in Latin America. In Venezuela, news sites lead clearly, however there is another group of web pages focused on e-commerce and entertainment. This navigation behavior of Venezuelan users, shows the challenge of positioning the institutional pages. In this context, the University Park Foundation of the University of Carabobo, established within its objectives to inform and disseminate to the community the projects under development, especially Ecoparque, using the principles of marketing, economic management and sustainable development, in order to To familiarize users with this concept and to demonstrate the required change in people's attitudes and actions, as well as to obtain financial resources for their development. The objective of the research was to develop the website of University Park Foundation with multiple purposes, related to the promotion of Ecoparque, its potentialities; Institutional capacities for self-management, as well as promoting the concept of sustainable development. The research was developed under the modality of feasible project, using as methodology Extreme Programming for the development of the web. The study contemplates five phases 1. Preliminary project, 2. Project planning: definition of the team of specialists, user stories with the client and the incremental delivery plan, 3. Project design, 4. Iterative and incremental development of the website And 5. Tests of designs made. The result obtained is a dynamic, self-managing website with applications and web design functionalities aligned to the needs of the Foundation. The integration of art, technology, scientific information and the application of financial strategies was achieved. The overall quality, based on the formal structure and contents, visibility and image projected towards the outside, facilitates the objective of improving the institutional diffusion and the channels of communication of the same using social networks. We used a series of elements, such as accessibility, usability, fidelity, content adequacy, among other aspects, in the context of Web Information. Within the final considerations, Extreme Programming, which is oriented towards the end user of the system, reduces the cost of change in all stages of the system life cycle, and combines best practices to develop software. In terms of financial self-management strategies, Crowdfunding was used, understood as the financing of small enterprises, which in this opportunity are linked to Ecoparque activities and the provision of conservation and training projects in companies, within the framework of Corporate social responsibility. The website encourages an understanding of the concept of sustainable development through the appropriate use of resources, educational means and programs, creating a formal, non-formal and informal learning space; Invites you to know more and act in favor of the conservation of the environment and improvement of the quality of life. In this modality there are important expectations regarding its applicability in the Venezuelan market via the Internet.
Research fosters the sustainable use of biological diversity in communities
Keywords:Website, ecoparque, extreme programming, financing of microprojects, Crowdfunding, sustainable development
5a Corporate sustainability strategies (and sustainable entrepreneurship)
