Ⅰ. Purpose
The purpose of this study was to figure out the effects of environmental preservation knowledge and environmental sensitivity on young children`s green consumer behavior
The following are the main research questions:
1. What is the relationship between preschoolers’ environmental conservation knowledge and environmental sensitivity and green consumer behavior?
2. What is the relative influence of green consumer behavior on children's environmental conservation knowledge and environmental sensitivity?
Ⅱ. Methods
The subjects in this study were 220 five-year-old children (mean age 68.48) who attend daycare centers and kindergarten. The research data were collected through the ‘Environmental Preservation Knowledge’, ‘Environmental Sensitivity’, and ‘Environmental Preservation Knowledge’. The data were analyzed by Pearson’s correlation, Stepwise Multi-Regression using SPSS..
Ⅲ. Results
The results of this study indicate that there were significant positive correlations environmental preservation knowledge and environmental sensitivity between green consumer beavior. The environmental preservation knowledge and environmental sensitivity was the predicted variable that has the most significant relative effect on green consumer beavior.
Lastly, the results of this study indicate that the child stress and social ability, and mother’s parenting stress were found to be significantly different in accordance with the mother’s types of adult attachment. The results found that the children of mothers who showed the secure attachment showed a lower level of stress and a higher level of social ability of young children, and the mothers themselves showed a lower recognition of parenting stress.
As for findings stated above, environmental preservation knowledge and environmental sensitivity had a positive effect on young children`s green consumer beavior. This implies that environmental preservation knowledge and environmental sensitivity are important to enhance children`s positive green consumer beavior.
