Rethinking Content Creation and Monetization in a Connected Age
Janet Gardner
Perspective TV
Janet Gardner is President of Perspective Media Group (PMG), an industry-leading strategic consulting team that works with major media companies on evolving their workflow, media management, intelligent data integration and their internal media supply chains to better meet the challenges of the multi-platform on-demand media landscape.The core of Janet's focus is helping companies put the right strategy, processes and capabilities in place so they can more fully exploit their assets and data, across distribution platforms (people, workflows, metadata and information models, automation tools, systems and technical infrastructure). Doing so helps drive efficiencies throughout a company’s internal supply chain and amplifies new revenue and marketing opportunities. This includes evolving their internal planning process to consider multi-platform storytelling, exploitation and automation at the same time as on-air planning and rights deals are crafted.
Renard Jenkins
PBS
bio to come
Eric Wolf
PBS
bio to come
Abstract
With the growing variety of distribution outlets and formats against a backdrop of a connected ecosystem, enabling multiplatform production and monetization using the latest creation, analytics, and search technologies is an... [ view full abstract ]
Authors
- Janet Gardner (Organisation: Perspective TV, Job Title: -, Speaker Consent and Release: -)
- Renard Jenkins (Organisation: PBS, Job Title: -, Speaker Consent and Release: -)
- Eric Wolf (Organisation: PBS, Job Title: -, Speaker Consent and Release: -)
Topic Areas
Possible Topics: Analytics , Possible Topics: Media Management , Possible Topics: New Business Models , Possible Topics: Strategy , Possible Topics: Trends & Future Tech
Session
T1100-GBB » Rethinking Content Creation and Monetization in a Connected Age (11:00 - Thursday, 5th April, Grand Ballroom B)
Presentation Files
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