PBS KIDS 24/7 Service: Opportunities On-Air and Online, and in Local Markets
Joseph Miscavige
PBS
Joe Miscavige has more than eleven years of experience in the digital space. Currently, Joe is the Director of Analytics within the Business Intelligence Group at PBS, where he is responsible for providing actionable, data-driven insights about children’s media and education throughout the organization. Prior to joining PBS, Joe managed cross-network advanced platform analysis for AMC Networks. He is a co-leader of the Digital Analytics Association, Washington D.C. chapter. Joe holds a Master of Science in Library & Information Science from Long Island University and a Bachelor of Arts in Public Relations from Susquehanna University. Follow him on Twitter at @joemiscavige
Andrea Schutzman
PBS
Andrea Schutzman is director of audience insights within the Business Intelligence Group at PBS. She supports the PBS KIDS programming and marketing teams, providing insights into the media consumption habits of our youngest viewers.Prior to joining PBS, Andrea held various positions in programming, analytics, and project management at Discovery Communications, Fox Broadcasting, and Nielsen. She received a bachelor of science degree in business administration from the University of Delaware with a concentration in marketing.
Toanya Kesse
PBS
Toanya Kessé is the Director of Corporate Relations on the PBS Development Services team. In this role, Toanya is responsible for developing campaigns, training programs, assets and resources to support fundraising activities at PBS member stations. No newbie to public television, prior to joining PBS Toanya was at WGBH where she worked for over eight years. She holds a Bachelor of Science, Business Administration and a Master of Science, Corporate and Organizational Communications from Northeastern University. Toanya's passions extend outside public television; an avid traveler, she chronicles her journeys one photo and glass of wine at a time. Catch her if you can...
Shauna Lemieux
Vegas PBS
Shauna Lemieux is Director of Communications and Brand Management at Vegas PBS, where she leads the marketing, advertising, public relations, web, social media and branding efforts of the station. Prior to joining Vegas PBS in 2012, she worked in nonprofit communications and development for various organizations including American Cancer Society and Court Appointed Special Advocates, and was a lecturer in English Composition. She received a bachelor of arts degree in English from the University of Wisconsin Oshkosh and a master of arts degree in Rhetoric, Composition and Professional Communication from Iowa State University.
Jon Burns
PBS KIDS Digital
As a Director of Products at PBS KIDS Jon is working on the Digital Innovations Grant to develop game and video integrations that enhance the PBS KIDS application ecosystem. When not immersed in the app universe he is working with the PBS KIDS for Parents team to bring a suite of new digital products online for parents. Prior to PBS Jon ran several start ups, led Product Management for Gannett local affiliates and built products for children and families at Aol. Jon received a Bachelor of Arts in Broadcast Technology from Waynesburg University.
Abstract
Insights and analysis for the inaugural year of the PBS KIDS 24/7 service on linear television and across digital platforms, alongside use cases at the station level. How has the service performed overall? How has it changed... [ view full abstract ]
Authors
- Joseph Miscavige (Organisation: PBS, Job Title: Director of Analytics and Insights, Speaker Consent and Release: Yes)
- Andrea Schutzman (Organisation: PBS, Job Title: Director, Audience Insights, Speaker Consent and Release: Yes)
- Toanya Kesse (Organisation: PBS, Job Title: Director; Corporate Relations, Speaker Consent and Release: -)
- Shauna Lemieux (Organisation: Vegas PBS, Job Title: Director of Communications and Brand Management, Speaker Consent and Release: -)
- Jon Burns (Organisation: PBS KIDS Digital, Job Title: Director of Products at PBS KIDS Digital, Speaker Consent and Release: -)
Topic Areas
Possible Topics: Analytics , Possible Topics: Content & Programming , Possible Topics: Engagement & Marketing , Possible Topics: Mobile , Possible Topics: Station Tools
Session
F1000-SCA » PBS KIDS 24/7 Service: Opportunities On-Air and Online, and in Local Markets (10:00 - Friday, 6th April, St. Croix A)
Presentation Files
The presenter has not uploaded any presentation files.
