Digital Immersion: Building Station Collaboration through Digital Strategic Teams
Tabitha Safdi
South Carolina ETV
Tabitha Safdi is the Digital Media Manager at South Carolina ETV. She found her passion for storytelling in the 13 years spent at ETV in creating content from concept to completion. With the limitlessness of digital, she loves experimenting with new ways to attract audiences by working strategically to cultivate and engage viewers to make a positive impact on their lives. She received her bachelor’s degree from the University of South Carolina and her master’s degree from Columbia College. She’s a Riley Fellow of the Diversity Leadership Initiative and is a graduate from Leadership Columbia’s Class of 2017. You can find her on Twitter at @TabTV.
Mark Jahnke
South Carolina ETV
Mark Jahnke has served the broadcast community since 2002 with his leadership acumen. A graduate of Evangel University in Springfield, Missouri, Jahnke currently serves as the Vice President of Engineering and Technology for SCETV in Columbia, SC. As VP for SCETV, he is responsible for development and execution of technology policy and strategy. His operational responsibilities encompass technology implementation, development, training, operations and infrastructure. Jahnke is currently a member of the Society of Broadcast Engineers (SBE) and the Society of Motion Picture and Television Engineers (SMPTE). He also sits as the President of the Evangel University alumni board.
Abstract
The digital market is highly competitive and we must be strategic in how we create and distribute our content digitally. It’s important to have station wide buy-in so digital projects can be successful. In this session,... [ view full abstract ]
Authors
- Tabitha Safdi (Organisation: South Carolina ETV, Job Title: Digital Media Manager, Speaker Consent and Release: Yes)
- Mark Jahnke (Organisation: South Carolina ETV, Job Title: VP of Engineering and Technology, Speaker Consent and Release: -)
Topic Area
Possible Topics: Strategy
Session
T1100-SCA » Digital Immersion: Building Station Collaboration through Digital Strategic Teams (11:00 - Thursday, 5th April, St. Croix A)
Presentation Files
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