Digital Transformation Through Data
Amy Sample
PBS Digital & Marketing
Amy Sample has been analyzing digital consumer behavior for over 20 years. As Senior Director of Consumer Insights & Analysis at PBS, she and her team are responsible for providing cross-platform analytics and consumer insights to drive strategic initiatives. Prior to PBS, she conducted primary research and audience analysis at AOL for 8 years. She is President of the Board of Directors for the Digital Analytics Association and served as a founding co-leader of the DAA Washington DC chapter. Amy is a regular speaker in digital analytics and measuring user engagement at nationwide industry conferences. Amy holds an MBA from Georgetown University and a BS in Marketing from DePaul University.
Jim Sterne
Digital Analytics Association
Jim Sterne focuses his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, and founded a conference and a professional association around digital analytics in the 2000’s. Following his humorous Devil's Data Dictionary, Sterne has just published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne produced the eMetrics Summit from 2002 - 2017, now produces the Marketing Evolution Experience and is cofounder and Board Chair of the Digital Analytics Association.
Abstract
In this thought leader session, Jim Sterne, Chair of the Digital Analytics Association, will share insights on how organizations are transforming through the use of data. Jim will examine strategic use of analytics, the... [ view full abstract ]
Authors
- Amy Sample (Organisation: PBS Digital & Marketing, Job Title: -, Speaker Consent and Release: -)
- Jim Sterne (Organisation: Digital Analytics Association, Job Title: President, Speaker Consent and Release: -)
Topic Areas
Possible Topics: Analytics , Possible Topics: Engagement & Marketing , Possible Topics: Strategy
Session
W1500-SCA » Digital Transformation Through Data (15:00 - Wednesday, 4th April, St. Croix A)
Presentation Files
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