The Vietnam War: Digital, Social, and Local Lessons Learned
Emily Kayser
PBS
Emily Kayser is the Director of Digital Programming at PBS. She is responsible for management of the general audience website production pipeline, working both with an internal team to build out engaging experience for direct-to-PBS shows and with digital producers from member stations. During her tenure, Emily has helped to expand digital content offerings across a broad spectrum of program types. Prior to joining PBS in 2012, she lent her talents to digital projects at organizations including AOL, The Washington Post, National Wildlife Federation and Head Start.
Eric Freeland
PBS
Eric Freeland is Senior Director of Digital Programming at PBS. In this role, he oversees multiplatform content distribution across PBS.org, PBS branded mobile video apps and connected TV channels. Eric works with all PBS departments to develop digital content strategies and marketing campaigns for primetime programs.
Lori Dicker
PBS
Lori Dicker is the Senior Director of Digital Marketing at PBS, and oversees social media. Lori brings to PBS nearly 20 years of experience leading strategic digital marketing and multi-channel programs working within brand, agency, non-profit and entertainment environments. She joins us from Walton Isaacson, where she served as SVP and head of digital and social, working with clients such as Spalding, Intel, McDonald's, Allstate, MillerCoors, Disney and more. Prior to that, she was EVP, GM Digital Practice for Weber Shandwick, where she focused on digital and social media for clients that included Kraft, Unilever, Mars, General Mills and USPS. Other agencies Lori held executive positions at include Ogilvy & Mather, Moxie Interactive/Zenith Media and Omnicom, and she served as CEO at KARMA Media Labs, a social agency she co-founded before transitioning as head of social strategy for The Walt Disney Company. A graduate of the University of Wisconsin, Lori holds a B.S. in Consumer Affairs in Business. She's a member of the Academy of Television Arts and Sciences, the Interactive Television Alliance, and the Chicago Interactive Marketing Association.
Mary Gribulis
WMHT Public Media
Mary Gribulis has nurtured her love of creative thinking and problem solving by pursuing a career pathway that integrates fine arts and strategic thinking. A graduate of Montserrat College of Art with a Bachelor of Fine Arts in Graphic Design, Mary’s current role as Director of Digital Content at WMHT enables her to unite her passions in creative ways.
Abstract
The Vietnam War was a defining moment for PBS and member stations, and a multi-platform event unlike any other. Join us as we look at how PBS executed the biggest streaming event in our history, managed a user generated... [ view full abstract ]
Authors
- Emily Kayser (Organisation: PBS, Job Title: Director, Digital Programming, Speaker Consent and Release: -)
- Eric Freeland (Organisation: PBS, Job Title: -, Speaker Consent and Release: -)
- Lori Dicker (Organisation: PBS, Job Title: -, Speaker Consent and Release: -)
- Mary Gribulis (Organisation: WMHT Public Media, Job Title: -, Speaker Consent and Release: -)
Topic Areas
Possible Topics: Content & Programming , Possible Topics: Products & Technology , Possible Topics: Strategy , Possible Topics: Trends & Future Tech
Session
T1600-GBE » The Vietnam War: Digital, Social, and Local Lessons Learned (16:00 - Thursday, 5th April, Grand Ballroom E)
Presentation Files
The presenter has not uploaded any presentation files.
