Multiplatform Marketing Approach for The Great American Read
Tara Vaezi
PBS
Tara Vaezi is a Senior Program Manager on the Digital Programming team at PBS. In this role, she provides strategic and tactical leadership regarding the general audience program websites and digital experiences for all on-going series and large one-off programs.
Eric Freeland
PBS Digital
Eric Freeland is Senior Director of Digital Programming at PBS. In this role, he oversees multiplatform content distribution across PBS.org, PBS branded mobile video apps and connected TV channels. Eric works with all PBS departments to develop digital content strategies and marketing campaigns for primetime programs.
Lori Dicker
PBS
Lori Dicker is the Senior Director of Digital Marketing at PBS, and oversees social media. Lori brings to PBS nearly 20 years of experience leading strategic digital marketing and multi-channel programs working within brand, agency, non-profit and entertainment environments. She joins us from Walton Isaacson, where she served as SVP and head of digital and social, working with clients such as Spalding, Intel, McDonald's, Allstate, MillerCoors, Disney and more. Prior to that, she was EVP, GM Digital Practice for Weber Shandwick, where she focused on digital and social media for clients that included Kraft, Unilever, Mars, General Mills and USPS. Other agencies Lori held executive positions at include Ogilvy & Mather, Moxie Interactive/Zenith Media and Omnicom, and she served as CEO at KARMA Media Labs, a social agency she co-founded before transitioning as head of social strategy for The Walt Disney Company. A graduate of the University of Wisconsin, Lori holds a B.S. in Consumer Affairs in Business. She's a member of the Academy of Television Arts and Sciences, the Interactive Television Alliance, and the Chicago Interactive Marketing Association.
Brandon Arolfo
PBS
Brandon oversees development, operations and sustainability for PBS Digital Studios. Brandon joined PBS Digital Studios in April 2015. Previously, as a startup core member of My Country Nation, a YouTube network in Nashville, he developed and executive-produced 20 YouTube channels of and social media content for the music industry. Prior to that he worked for AOL in New York City, where he supervised content for brands such as Nexxus, United Airlines, L’Oréal Paris, and Verizon Wireless, and oversaw production of more than 30 YouTube Channels and social material for the YouTube Network CafeMom Studios. Arolfo has produced TV programming and live events including the CMT Awards, Giants, Gary Allan: Live from the House of Blues, and reality shows, as well as music videos for artists including Taylor Swift, Reba, The Black Keys, Eric Church, and Jewel. In 2007, he was nominated for a Grammy Award for a music video he produced, “Mute Math ‘Typical.’”
Sloan Carroll
PBS
Sloan is Director of Multiplatform Marketing at PBS, where she manages the strategy, execution, and station communication of marketing campaigns for priority programs and initiatives that have included Ken Burn’s The Vietnam War and Downton Abbey on Masterpiece. She is a graduate of University of Virginia and Virginia Commonwealth University’s Brandcenter Master’s program.
Abstract
Coming this Fall, The Great American Read is a pop-out program for PBS. Hear from the digital, marketing, station relations, and publicity team to learn how stations can leverage their members and audiences to get ready. [ view full abstract ]
Authors
- Tara Vaezi (Organisation: PBS, Job Title: -, Speaker Consent and Release: -)
- Eric Freeland (Organisation: PBS Digital, Job Title: -, Speaker Consent and Release: -)
- Lori Dicker (Organisation: PBS, Job Title: Senior Director, Digital Marketing, Speaker Consent and Release: -)
- Brandon Arolfo (Organisation: PBS, Job Title: Senior Director, Content Development, Speaker Consent and Release: -)
- Sloan Carroll (Organisation: PBS, Job Title: Director, General Audience Marketing Strategy, Speaker Consent and Release: -)
Topic Areas
Possible Topics: Content & Programming , Possible Topics: Engagement & Marketing , Possible Topics: Station Tools
Session
W1800-SCB » Multiplatform Marketing Approach for The Great American Read (18:00 - Wednesday, 4th April, St. Croix B)
Presentation Files
The presenter has not uploaded any presentation files.
