Digital Immersion: Social Video Storytelling
Ashley Carufel
PBS
Ashley Carufel is the Manager of Social Engagement Strategy at PBS. She has been with PBS for nearly seven years, and spent the several years on the PBS Food team. Ashley develops compelling, immersive social content to support national programs, and regulars presents at conferences and webinars on data-informed social strategy.
Angela Massino
WCVE (Community Idea Stations)
Angela Massino is the Director of Digital Engagement and Innovation at the Community Idea Stations (WCVE). She enhances the online experience of the station’s content through digital videos, social media campaigns and digital engagement experiments. Her work enables the station to engage directly with their audience and reach new demographics.
Travis Daub
PBS NewsHour
Travis Daub is Digital Director at PBS NewsHour where he manages the incredible digital content team and oversees the integration of online and on-air content. With 20 years of experience in online publishing, Travis has been honored to work alongside talented colleagues at the PBS NewsHour, Foreign Policy magazine and the Des Moines Register.
Tory Starr
WGBH
Tory Starr is the Director of Social Media at WGBH Boston. She works with WGBH’s national and local production units on strategy, best practices, partnerships, and content development for both established and emerging social media platforms.
Abstract
What makes a video “optimized” for social media? How can you adapt broadcast content for a digital audience? What do you need to know about live-streaming? Hear from voices throughout the system on creating engaging... [ view full abstract ]
Authors
- Ashley Carufel (Organisation: PBS, Job Title: Manager, Social Engagement Strategy, Speaker Consent and Release: -)
- Angela Massino (Organisation: WCVE (Community Idea Stations), Job Title: Social Media Manager, Speaker Consent and Release: -)
- Travis Daub (Organisation: PBS NewsHour, Job Title: -, Speaker Consent and Release: -)
- Tory Starr (Organisation: WGBH, Job Title: Response Removed, Speaker Consent and Release: -)
Topic Areas
Possible Topics: Analytics , Possible Topics: Closed Captioning , Possible Topics: Content & Programming , Possible Topics: Engagement & Marketing , Possible Topics: Mobile , Possible Topics: Products & Technology , Possible Topics: Trends & Future Tech
Session
F1000-SCB » Digital Immersion: Social Video Storytelling (10:00 - Friday, 6th April, St. Croix B)
Presentation Files
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