Digital Immersion: Platform Optimization for Developing Audiences with PBS Digital Studios
Daniel Levy
PBS Digital Studios
Dan is the Associate Director of Production Operations for PBSDS. He has a background in video distribution, digital product, and motion graphic design. While his role is to primarily oversee video operations and distribute PBSDS shows to online platforms, he also serves as the team’s representative for member stations. Connecting stations with various experts in the PBSDS community, he hopes to strengthen digital-first video production throughout the public media system. dhlevy@pbs.org
Leslie Datsis
PBS Digital Studios
Leslie is the Social Media & Audience Development Specialist for PBS Digital Studios. While a lot of her role consists of social strategy and outreach, her bread and butter is studying online communities and prospective audiences. Leslie’s extensive background in the YouTube community and video production provides a valuable perspective for PBSDS’ mission to merge public media with educational programming and internet culture.ldatsis@pbs.org
Abstract
Every platform is unique, and optimizing your content for the platform you’re publishing on is crucial for effective audience development! Through case studies, audience feedback, and publishing insights, we’ll share some... [ view full abstract ]
Authors
- Daniel Levy (Organisation: PBS Digital Studios, Job Title: Associate Director, Production Operations, PBS Digital Studios, Speaker Consent and Release: -)
- Leslie Datsis (Organisation: PBS Digital Studios, Job Title: Associate Director of Audience Development, PBS Digital Studios, Speaker Consent and Release: -)
Topic Areas
Possible Topics: Content & Programming , Possible Topics: Engagement & Marketing , Possible Topics: Station Tools , Possible Topics: Strategy , Possible Topics: Trends & Future Tech
Session
F1400-SCA » Digital Immersion: Platform Optimization for Developing Audiences with PBS Digital Studios (14:00 - Friday, 6th April, St. Croix A)
Presentation Files
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