The Playbook: Digital Culture Acceleration at Your Station

Maja Mrkoci

Corporation for Public Broadcasting

Maja Mrkoci is the Senior Vice President for Television Content and Innovation at the Corporation for Public Broadcasting. In this role, she oversees the development and implementation of CPB’s strategy for investing in television and digital content and advancing digital innovation throughout the public media system. Mrkoci works closely with PBS, public television stations and independent production organizations to support innovative, diverse and creative programming and content for national public media audiences.She also leads digital, innovation and technology initiatives within CPB to increase public media’s reach and sustainability for the future.Mrkoci joined CPB in 2015 as the vice president of Content and Digital Media and then broadened her role to lead a new innovation program as the vice president of Digital Innovation. Prior to joining CPB, Mrkoci worked at PBS, where, as Director of Business Development, she established partnerships for PBS’s digital ventures with companies including Apple, Google, Amazon, Samsung, Comcast, Verizon and more. She also led the PBS/PBS KIDS digital distribution onto Over The Top (OTT) platforms. Mrkoci held a number of other roles at PBS during her nine-year tenure. Her contributions extended into strategic planning, digital content and product development. Mrkoci also worked at Discovery Communications.. She holds a Bachelor of Science degree in Business Administration from the Robert H. Smith School of Business at the University of Maryland. Mrkoci has served as a board member and chair of the development committee of the non-profit organization Docs in Progress.