Innovating People: A Formal Approach to Change Management for Media Organization Technology Initiatives

Public media organizations continue to experience unprecedented and disruptive technological change. While such change presents tremendous opportunities for new services, efficiency, and agility, it also has significant and... [ view full abstract ]

Public media organizations continue to experience unprecedented and disruptive technological change. While such change presents tremendous opportunities for new services, efficiency, and agility, it also has significant and varied impacts to an organization’s business and mission performance. Those that treat people and organizational issues as secondary concerns—or overlook them altogether—do so at their own peril. A better approach is to use formal change management, which prepares stakeholders for the change while minimizing negative impacts to the business. Emphasizing the “people side” of change, change management targets leadership and stakeholders at every level of an organization. When done well, change management engages people in the process and empowers them to work collectively toward a common objective. This presentation will show managers and technologists how to apply structured change management processes and tools to most effectively manage the impact and achieve the full potential of technology-driven organizational change.