Session: 1E
Customer Engagement I

Chair

Teresa Fernandes

Time

10:45 - 12:15 on Friday, 15th of June 2018

Venue

GB18

10:45

Expanding the Customer Engagement Concept: The Role of Spiritual Engagement

Kieran D. Tierney (Royal Melbourne Institute of Technology), Ingo O. Karpen (Royal Melbourne Institute of Technology), Jodie Conduit (University of Adelaide)
11:15

Exploring the Practice of Collaborative Consumption

Hugo Guyader (Linköping University)
11:45

Customer Engagement in Social Network Brand Communities: Drivers and Impact On Brand Loyalty

Teresa Fernandes (University of Porto), Ana Castro (University of Porto)