Session: 2F
Customer Engagement II

Chair

Elina Jaakkola

Time

13:30 - 15:00 on Friday, 15th of June 2018

Venue

GB18

13:30

Negatively-Valenced Customer Engagement in the Healthcare Context: The Construct, Antecedents, and Moderators

Niloofar Borghei Razavi (Henley Business School), Cristiana Lages (Henley Business School), Rodrigo Perez Vega (Henley Business School)
14:00

Exploring Customer Engagement Marketing (CEM) and its impact on Customer Engagement Behaviour (CEB)

Esraa Karam (University of Strathclyde), Matthew Alexander (University of Strathclyde)
14:30

How does engagement affect customer journeys and experience?

Elina Jaakkola (University of Turku), Matthew Alexander (University of Strathclyde)