Session: 3E
New Analytical Approaches in Service Research I

Chair

Gys-Walt van Egdom

Time

15:30 - 17:00 on Friday, 15th of June 2018

Venue

GB17

15:30

Informing Resource Integration in Service Dominant Logic with Motivation Theory

Rolf Findsrud (Inland Norway University of Applied Sciences), Bård Tronvoll (Inland Norway University of Applied Sciences), Bo Edvardsson (Service Research Center, Karlstad University)
16:00

Detecting Spurious Moderation Effect in Service Research: An Information-Theoretic Approach and ModLR SPSS Macro

Ahmad Daryanto (Lancaster University)
16:30

Applying Machine Translation in Sentiment Analysis: the Case of Chinese Reviews on TripAdvisor

Gys-Walt van Egdom (Zuyd University Maastricht), Mark Pluymaekers (Zuyd University Maastricht), Zilla Dooge (Zuyd University Maastricht)