Session: 6F
Consumer Behavior in Services II

Chair

Jim Salas

Time

15:30 - 17:00 on Saturday, 16th of June 2018

Venue

GR02

15:30

Services and the Aging Brain

John Bateson (Cass Business Schoo, City University)
16:00

Understanding need for customer assistance: measuring the personal differences that trigger customer assistance request

Marion SANGLE-FERRIERE (ESCP Europe), Ben Voyer (ESCP Europe)
16:30

Comparable Purchase Deviations How Customer Learning in a Committed Firm Relationship Impacts Longitudinal Upgrading

Jim Salas (Pepperdine University), Chadwick Miller (Washington State University), Laszlo Sajtos (The University of Auckland)