"Made in Germany"– a case study of Germany's nation branding

Abstract - English

Recent years have seen nations expend considerable sums of public funds on “nation branding” – campaigns and events which are of interest primarily to the fields of political science, marketing, and public relations... [ view full abstract ]

Authors

  1. Johanna Woydack (WU (Vienna University of Economics and Business))

Topic Area

Language and culture

Session

T11CR3/P » Paper (11:00 - Thursday, 28th June, Case Room 3)

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Additional Information

Colloquium submission (full - includes author details)
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