Gift membership in heritage and arts organisations: A research agenda
Alix Slater
Middlesex University
Alix Slater is a Senior Lecturer in the Department of Marketing, Branding & Tourism in the Business School at Middlesex University and also runs her own heritage and arts consultancy. She has published extensively on membership for more than a decade and is the Chair of the Membership Management Forum, a community of practice of membership practitioners in the UK with more than 400 members.
Abstract
This working paper will present a critical review of the extant literature on heritage and arts membership literature and construct of gift giving, the findings from interviews with key informants and a conceptual model of the... [ view full abstract ]
Authors
- Alix Slater (Middlesex University)
Topic Area
Arts and Heritage Track: Click here for the Arts and Heritage track
Session
PT4-AH2 » Arts & Heritage Marketing (14:30 - Tuesday, 7th July)
Paper
Gift_Membership_in_heritage_and_arts_organisations_a_research_agenda__Final_-_May_2015_.pdf
Presentation Files
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