Determining attributes of the work force outsourcing

The transformations experienced in the marketing scenario in the last decades have increased competition among organizations, forcing them to pursue strategies that allow them not only to ensure their survival, but also to... [ view full abstract ]

The transformations experienced in the marketing scenario in the last decades have increased competition among organizations, forcing them to pursue strategies that allow them not only to ensure their survival, but also to differentiate them from the others. The strategic outsourcing stands out from the actions that have been taken. It has, as principle, the transference of some activities to other organizations so that the company can focus on its business. Facing this reality, this paper intends to identify the variables that influence the purchasing of outsourced services; analyze the determinants of hiring cleaning services outsourcing companies and also to analyze how the hiring companies evaluate the services of the hired institutions. We used the qualitative methodology of descriptive feature and case study. Data were collected through semi-structured interviews with customers from a cleaning services organization and were analyzed through content analysis. It has been established that the majority of the companies opt for outsource laboring work in order to focus their full attentions and energies to their companies main activities. The majority of researchers also replied that the decision of buying this type of work force is based on referrals.