2015,
7th - 9th July
AM2015 - The Magic in Marketing
Conference Programme
Session: PT6-B2B2
B2B Marketing
Time
13:30 - 13:30 on Thursday, 9th of July 2015
13:30
Determining attributes of the work force outsourcing
Carolina Silva (Universidade Fumec),
Jose Mesquita
(Universidade Fumec), Ramon Guimaraes (Universidade Fumec)
13:30
Conceptualizing fairness in franchisor-franchisee relationship: dimensions, definitions and preliminary construction of scale
Ateeque Shaikh
(Symbiosis centre for management and human resource development)
13:30
The role of the salesforce in gathering customer intelligence: A view from the general insurance sector
Julie Robson
(Bournemouth University)
http://programme.exordo.com/am2015/system/is_sync/
