A Magical Mystery Tour Exploring Sustainable Consumption Behaviour amongst British and Chinese Consumers


In this paper we undertake a magical mystery tour to explore sustainable consumption behaviours in two culturally distinct nations - UK and China, using the constructs of materialism, social consumption motivation,... [ view full abstract ]


  1. Prof Janine Dermody (Oxford Brookes University)
  2. Stuart Hanmer-Lloyd (University of Gloucestershire)
  3. Nicole Koenig-Lewis (Cardiff University)
  4. Anita Lifen Zhao (Swansea University)

Topic Area

Magic in Marketing Track: Click here for the Magic in Marketing track


PT4-PM1 » Political Marketing (13:30 - Wednesday, 8th July)



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