2015,

7th - 9th July

AM2015 - The Magic in Marketing

Conference Programme

Session: PT4-PM1
Political Marketing

Time

13:30 - 13:30 on Wednesday, 8th of July 2015

13:30

The Colour of Magic in Political Advertising: White Enchantment or Black Arts?

Prof Janine Dermody (Oxford Brookes University)
13:30

The impact of social media on online political engagement using sentiment analysis in the 2014 Romanian presidential elections

Gabriella Kereszturi (Regent's University London)
13:30

Building Yes: Community Asset Based Social Marketing in the Scottish Independence Referendum Campaign

Iain Black (Heriot Watt University)
13:30

A Magical Mystery Tour Exploring Sustainable Consumption Behaviour amongst British and Chinese Consumers

Prof Janine Dermody (Oxford Brookes University), Stuart Hanmer-Lloyd (University of Gloucestershire), Nicole Koenig-Lewis (Cardiff University), Anita Lifen Zhao (Swansea University)

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