Enhancing organizational performance of international SMEs through inter-firm collaborations

Prior research has shown that market orientation, entrepreneurial orientation, and brand orientation, are three key contributors to successful business performance. However, research to date has not fully explored how... [ view full abstract ]

Prior research has shown that market orientation, entrepreneurial orientation, and brand orientation, are three key contributors to successful business performance. However, research to date has not fully explored how inter-firm collaboration of these three key orientations can jointly enhance business performance. Data for this study were collected from 104 SMEs operating internationally from multiple industries in Switzerland to examine the effect of these three capabilities collectively on business performance. Findings provide new interesting insights. Within the context of existing research on strategic management, we discuss the implications of our findings for corporate strategic managers and address the study's limitations and future research directions.