Session: PT7-IM3
International Marketing

Time

15:30 - 15:30 on Wednesday, 8th of July 2015

15:30

Dual Embeddedness and Subsidiary Knowledge Based Activities: Evidences from the KIBS sector

zhaleh najafi tavani (Leeds University Business School), Saeed Najafi Tavani (Institute for Management and Planning Studies)
15:30

Internationalising the Student Experience - Applying Relationship Marketing to UK Business Schools in order to overcome Psychic Distance: The case of a French/UK Relationship

Jessica Lichy (IDRAC Research, IDRAC Business School), Tony Conway (Manchester Metropolitan University Business School)
15:30

Is CSR a magic word?: An exploring study of consumer behaviour in cosmetic market in Thailand

Hiroko Oe (Bournemouth University), Hiroshi Torii (Meijo University), Takanori Osaki (Meijo University), Atjima Wongsupachat (Bournemouth University)
15:30

The Role of National Culture on Own-Label Brands Performance

Tribikram Budhathoki (Oxford Brookes University), Julien Schmitt (Aston University), Nina Michaelidou (Loughborough University)
15:30

Enhancing organizational performance of international SMEs through inter-firm collaborations

Kayhan Tajeddini (Lund University, Sweden), Ulf Elg (Lund, Sweden)