Abrandcadabra - successful brands magically transforming our world

Abstract

Marketing does magical things for brands but it is worth considering the brand effect when it truly does magic – when it changes and nurtures life and builds community. Corporate Social Responsibility (CSR) is an inescapable... [ view full abstract ]

Authors

  1. Mark Fowlestone (Multiply)
  2. Maktoba Omar (Edinburgh Napier University)
  3. Nathalia C. Tjandra (Edinburgh Napier University)

Topic Area

Brand, Identity & Corporate Reputation Track: Click here for the Brand, Identity & Corpora

Session

PT2-BICB5 » Brand, Identity & Corporate Reputation (13:30 - Thursday, 9th July)

Paper

AM15_paper_V2.pdf

Presentation Files

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