The Colour of Magic in Political Advertising: White Enchantment or Black Arts?

What is the colour of magic in political advertising? Octarine? … It seems to the writer that the magic in political advertising has no colour at all. It is as elemental as black and white…She presses her hands to her... [ view full abstract ]

What is the colour of magic in political advertising? Octarine? … It seems to the writer that the magic in political advertising has no colour at all. It is as elemental as black and white…She presses her hands to her ears, the words are shouting now. The dark magic spells used in attack political advertising are screaming their power in enchanting the minds of the electorate through fear and scorning white magic as weak and feeble in its efforts to bewitch the mental faculties of man. Quietly the words of white magic whisper they cast spells creating vistas and imaginations of hope for the future.She decides to wait and see what happens. We are, after all in the realm of magic, and anything can materialize.With trepidation she opens her books of spells…

Welcome to the realm of magic in political advertising. Using fundamental theories of persuasive magic, we will be dissecting white and black spells to discover how political ads work.

Remember magic can be dangerous - this paper should only be read by those who have passed MM101 Principles of Magic (preferably at 60% or above).