Session: PT2-BICR1
Brand, Identity & Corporate Reputation

S M A Moin (University of Nottingham), James Devlin (University of Nottingham), Sally McKechnie (University of Nottingham)

Sahar Mousavi (Manchester Business School, The University of Manchester), Stuart Roper (Bradford University School of Management), Kathy Keeling (Manchester Business School, The University of Manchester)

Anastasiya Saraeva (University of Reading, Henley Business School)

George Amoako (Central University College Accra Ghana P.O.Box Ds 2310 Dansoman Accra Ghana), Nana Owusu-Frimpong (Ghana Institute of Management and Public Administration Accra Ghana P.O.Box AH 50 Achimota Accra Ghana)