Session: PT3-MCS1
Marketing Case Studies

Time

15:30 - 15:30 on Thursday, 9th of July 2015

15:30

A case study of the cultured pearl industry in Japan: An exploration of effective marketing action based on a collaborative learning platform led by motivated actors

Hiroko Oe (Bournemouth University), Yasuyuki Yamaoka (Nagoya Institute of Technology)
15:30

A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation- Killowen Farm Case Study

Christina O'Connor (Maynooth University), Geraldine Lavin (Adjunct Lecturer, Maynooth University & DCU), Helen Meade (Killowen), Dermot Styles (Killowen)
15:30

The Snowdrop Festival: A Case Study

Peter Fraser (Hertfordshire Business School)
15:30

A comparative study of the factors affecting the consumer attitude towards private label grocery goods between United Kingdom and Malaysia – a case study of Tesco

Pravin Balaraman (University of the West of the Scotland), Nigel Pang (University of Strathclyde, UK), Jia Wen Ho (University of Strathclyde, UK)