Session: PT3-BICR3
Brand, Identity & Corporate Reputation

Time

11:00 - 11:00 on Wednesday, 8th of July 2015

11:00

Brand Extension Limits: Where Do We Go From Here?

Michelle Childs (The University of Tennessee)
11:00

Beyond Endorsement – A Case Study of Celebrity Product Branding

Jemma Oeppen (Cardiff University)
11:00

Exploring the stories that simple metaphors reveal about charity brands

Sarah Mitchell (Henley Business School), Moira Clark (Henley Business School)