2015,

7th - 9th July

AM2015 - The Magic in Marketing

Conference Programme

Session: PT3-CCT2
Consumer Culture Theory

Time

09:30 - 09:30 on Thursday, 9th of July 2015

09:30

Post-Gay and Empowered: The Implications of the Gay Generation Gap on Queer Consumers' Advertising Experience

Ana-Isabel Nölke (University of Edinburgh)
09:30

Beyond the One-Dimensional Consumer

John Desmond (St Andrews)
09:30

"Cast Away awhile" Consumers' (re) construction of identity after having escaped a spell of financial hardship and its influence on symbolic brand consumption

Julius Stephan (University of Strathclyde)
09:30

Exploring the lived experience of sobriety within a culture of excessive alcohol consumption

Geraldine Hogan (University of Limerick), Maria Lichrou (University of Limerick), Deirdre O'Loughlin (University of Limerick)

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