Session: PT1-CB10
Consumer Behaviour

Debbie Vigar-Ellis (Royal Institute of Technology (KTH)), Anjali Bal (Babson University), Leyland Pitt (Simon Fraser University), Karen Robson (Simon Fraser University)

Navdeep Athwal (University of Sheffield Management School)

Alison Lawson (University of Derby), Hildegard Wiesehofer-Climpson (University of Derby)

Ulku Yuksel (The University of Sydney), Nguyen Thai (The University of Sydney)