Technology-Enabled Recruitment and Retention

A 2012 EduCause survey reported that 61% of institutions across North America are looking to replace or implement a Student Relationship Management solution to assist Recruitment, Enrollment & Student Services teams. Many... [ view full abstract ]

A 2012 EduCause survey reported that 61% of institutions across North America are looking to replace or implement a Student Relationship Management solution to assist Recruitment, Enrollment & Student Services teams. Many institutions in Canada are implementing a Student Relationship Management platform.

But what is the purpose of such a system? Is it to foster conversion of prospects into students? Is it to help retain the existing student population? Does it really live up to its promises or is it all just a hype?

Through extensive research of relationship management initiatives across several institutions, and having implemented such a system four years ago, Kerri Michalczuk, Manager Student Services and IT, Faculty of Business, Athabasca University and Shekar Kadaba, VP – Customer Experience, Frequency Foundry, will take the audience through a journey of Athabasca University’s adoption of a enterprise student relationship management platform enabling unprecedented student satisfaction, increased quality within the learning experience and increases in enrollment.

Based on what we have learned, Athabasca University has continued its tradition of being pioneers and breaking barriers with a case for migrating the greymatter for Microsoft Dynamics CRM platform on to the Microsoft Online cloud.

This presentation will allow the audience to understand the need for a student relationship management system, the rationale behind the cloud, the expectations and the reality, the impact – good and bad of a CRM. A view of how CRM has enabled change within an institution that may otherwise have far too many virtual walls to create collaboration.