It has been argued that information systems are much more than simply computer-based business systems, but also concern the general evolution of human communication (Allen et al., 2013) Within the context of a more... [ view full abstract ]
It has been argued that information systems are much more than simply computer-based business systems, but also concern the general evolution of human communication (Allen et al., 2013)
Within the context of a more competitive and challenging business environment, service providers shall go through significant organisational information communication technology (ICT) change. (Porter et al 1985). This has been evident, where the impact of digital technologies on business have changed significantly, rendering many business models irrelevant. Accordingly, digital transformation – namely, the integration of digital technologies into business processes – has become increasingly necessary for contemporary organisations seeking to survive and attain competitive advantages in a digital economy (Yang Liu et al, 2011). How they have done this is through their own digital transformations, rethinking what customers value most and creating operating models that take advantage of what's possible to give competitive differentiation (Berman, 2012).
Whether one subscribes to this narrative or not, disruptive growth appears to be imminent. Unless organisations are prepared to renew their products or processes on a continuing basis, their chances of survival are threatened. So, the question must be not one of whether to innovate, but rather of how to do so successfully.
This paper will discuss these issues and propose some recommendations successful in other case contexts and explore their application and relevance to non-digitally native organisations.
Key Words
Digital Transformation: ICT Change , Digitally Native, Role of Management in Digital Change, Management of Change, Leadership
Topics: Digital Identities & Literacies , Topics: Digital technologies in disciplinary contexts
