Driving Creativity in the Classroom: how capitalising on the digital expertise of students encourages lateral thinking

Abstract

At the heart of all good integrated marketing communication is an engaging story that works across a number of platforms. Without it, a brand can get lost in the relentless social media tide.  In this context, our students... [ view full abstract ]

Authors

  1. Ciara O'Connor (Dundalk Institute of Technology)

Topic Area

Topics: Students as Partners

Session

PP - 8 » Mix of topics (14:00 - Friday, 2nd June, B1202)

Presentation Files

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