Two Different Responses toward a Global Threat: How do the Capabilities of a Corporate Sustainability Attempt Compare to the New Concept of Sustainability Entrepreneurship

Sustainable Development qualified by the 1987 Brundtland Report to the United Nations in the statement “Sustainable development is development that meets the needs of the present generation without compromising the ability... [ view full abstract ]

Sustainable Development qualified by the 1987 Brundtland Report to the United Nations in the statement “Sustainable development is development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs” (Brundtland, 1987). This highlighted inter-generational responsibility for planetary stewardship and spawned the convergence of hitherto diverse social, economic and environmental objectives under the umbrella of business concerns. The sustainable development argument holds that the planet is approaching its limitations, and the present course is unsustainable unless three types of capital are managed: economic, social and natural. The so-called “triple bottom line” is widely held up as being part of business strategy. However, it is abundantly obvious that there is no clear roadmap as to how these social, economic and environmental objectives can be developed and reached. This paper examines two areas of business traversing this road that have the potential to support sustainable development. These are Corporate Sustainability now a synonym of Corporate Social Responsibility and Sustainable Entrepreneurship.

Sustainability, Sustainable Development, corporate Sustainability, Sustainable Entrepreneur [ view full abstract ]

Sustainability, Sustainable Development, corporate Sustainability, Sustainable Entrepreneur