Do employees care about corporate responsibility? Assessing the impact of employee's perceptions of an organization's corporate responsibility programming on employee engagement

Employees are key to creating sustainable competitive advantage. Consistently, research has shown that employees who are engaged significantly outperform employees who are not engaged on several different key performance... [ view full abstract ]

Employees are key to creating sustainable competitive advantage. Consistently, research has shown that employees who are engaged significantly outperform employees who are not engaged on several different key performance metrics. As global replication of technology and processes becomes easier and easier, differentiation of service will likely become critical for an organization in order to shine in an increasingly competitive market.
Implementation of corporate social responsibility (CSR) programs has demonstrated benefits to many organizations with research indicating that implementation of programming may be a key driver of employee engagement. Implementing programs that drive engagement and also benefit other stakeholders may be the key differentiator for long-term success.
This paper will look to see the impact employee’s perceptions of an organization’s corporate social responsibility programming has on employee engagement.

Key words: employee engagement, corporate social responsibility, stakeholder theory [ view full abstract ]

Key words: employee engagement, corporate social responsibility, stakeholder theory