The Influence of Market Information on Firm Marketing Capabilities

Grace Carson

Queen's University

Grace is a PhD student at Queen's Management School. Her research focuses on the influence of market information upon firms' marketing capabilities. She recently graduated with distinction from Queen's University Belfast with a Masters in Marketing and prior to that from the University of Edinburgh with a Masters in History. 


Research Aim: To explore the influence of an overall increase in firm’s market information resources upon specialised and architectural marketing capabilities.Theoretical Background: Cacciolatti and Fearne (2013) suggest... [ view full abstract ]


  1. Grace Carson (Queen's University)
  2. Geoff Simmons (Queen's University Belfast)
  3. Christina O’Connor (Maynooth University)

Topic Area



PS-6C » Marketing 2 (09:00 - Friday, 1st September, Syndicate Room 2)