Development of a research model to analyze the importance of NPD capability and sales capability to manage innovation and to improve innovation outcomes in SMEs

Geoff Simmons

Queen's University Belfast

Dr Simmons is a Senior Lecturer in Management at Queen's Management School, Queen's University Belfast. His research interests are in the impact of digital technology innovation on marketing, with a particular interest in small firms. 


BackgroundRecent discussions about the innovation process in small firms call attention to the fact that prior research poses a puzzle about small firms’ innovation processes considering the benefits of a formalized process... [ view full abstract ]


  1. Geoff Simmons (Queen's University Belfast)

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PS - 3A » Innovation and Entrepreneurship 2 (09:00 - Thursday, 31st August, Syndicate Room 2)