Exploring the adoption and measurement of social media marketing in Irish independent owned Hotels

Barry Knowles

Institute of Technology Carlow

B.Eng.(Hons), MBA

Abstract

This study takes a small sample of Irish independently owned hotels and explores the adoption and measurement of Social Media Marketing (SMM) through an online survey. In recent years, the measurement of organisations SMM... [ view full abstract ]

Authors

  1. Barry Knowles (Institute of Technology Carlow)
  2. Anne-Marie Ivers (Cork Institute of Technology)

Topic Area

Marketing

Session

PS - 5D » Marketing 1 (15:30 - Thursday, 31st August, Syndicate Room 3)

Paper

IAM_-Final-_BK.pdf